Seth’s Blog: Selfish marketing doesn’t last

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Selfish marketing doesn’t last

If it helps you, not the customer, why should she care?Sometimes there’s an overlap between your selfish needs and hers, but you can save everyone a lot of time and hassle if you begin and end with a focus on being of service.In the long run, your selfishness will catch up with you. Day by day, the long run keeps getting shorter.

Source: Seth’s Blog: Selfish marketing doesn’t last

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